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Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.
Making user experience (UX) central to development of a product, service or system enhances customer satisfaction, resulting in higher conversion rates and a stronger brand presence. This book provides a reasoned and authoritative description of what UX is, why it works and what tools and techniques are involved, in line with the BCS Foundation Certificate in User Experience, based on ISO 9241-210.