Business Expert Press Paperback English
Blind Spots
Why Product Development Projects Miss Their Targets
By Paul Streit
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Explore hidden pitfalls in product development where unjustified optimism, unrealistic forecasts, and misaligned incentives derail projects. Find actionable strategies to prevent costly failures, satisfy customer needs, and stay on schedule by anticipating the subtle traps of human behavior.
Explore hidden pitfalls in product development where unjustified optimism, unrealistic forecasts, and misaligned incentives derail projects. Find actionable strategies to prevent costly failures, satisfy customer needs, and stay on schedule by anticipating the subtle traps of human behavior.