CABI Publishing Hardback English
Customer Experience Management in the Caribbean
Concepts, Case Studies and Challenges
Edited by Dr Leslie-Ann Jordan
Product description
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
Specifications
| Product ID / ISBN / EAN | 9781800626775 |
|---|---|
| Publisher | CABI Publishing |
| Format | Hardback |
| Condition | New |
| Language | English |
| Publication Date | 18 Sep 2024 |
| Number of Pages | 160 |
| Width | 25.3 cm |
| Height | 17.9 cm |
| Depth | 1.8 cm |