Taylor & Francis Ltd Paperback English
Systematic Planning for Business Functions
How to Develop Strategic Business Plans
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The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.
The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.