WW Norton & Co Hardback English
The Nvidia Way
Jensen Huang and the Making of a Tech Giant
By Tae Kim
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Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Dennys in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the companys leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.The Nvidia WayAn authoritative, myth-busting account of Nvidias founding in 1993.How Nvidia managed to overcome early missteps that would have killed most start-ups.The benefits of Nvidias flat organizational structure, which allows even low-level employees to contribute to the direction of the company.How Jensens obsession with solving the Innovators Dilemmathe problem of an entrenched market leader falling to smaller, nimbler companiesdrove him to reinvent his approach to corporate strategy.How Nvidia saw the coming AI wave sooner than anyone else, and how it bet its future on a technology that had not yet arrived.The Nvidia Way
Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Dennys in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the companys leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.The Nvidia WayAn authoritative, myth-busting account of Nvidias founding in 1993.How Nvidia managed to overcome early missteps that would have killed most start-ups.The benefits of Nvidias flat organizational structure, which allows even low-level employees to contribute to the direction of the company.How Jensens obsession with solving the Innovators Dilemmathe problem of an entrenched market leader falling to smaller, nimbler companiesdrove him to reinvent his approach to corporate strategy.How Nvidia saw the coming AI wave sooner than anyone else, and how it bet its future on a technology that had not yet arrived.The Nvidia Way