WW Norton & Co Hardback English
The Nvidia Way
Jensen Huang and the Making of a Tech Giant
By Tae Kim
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Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure. In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than a hundred interviews—including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors. Kim offers revelations at every step. A rare view into Nvidia’s distinct culture and Jensen’s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.
Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure. In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than a hundred interviews—including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors. Kim offers revelations at every step. A rare view into Nvidia’s distinct culture and Jensen’s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.