Taylor & Francis Ltd Paperback English
The Strategy and Tactics of Pricing
A Guide to Growing More Profitably
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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.