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Forefront Books Hardback English
They'll Fight Over It When You're Dead
The True Story of How I Survived Terrorists, Morons and an Assassin to Build One of the Coolest Leather Companies in the World
By Dave Munson
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When Dave Munson set out to create the greatest leather bag in the world, he had no idea he would be creating one of the most respected and recognized leather brands in the world at the same time. From dodging hitmen in Mexico to getting launched into the air by a raging bull, living in one of the most dangerous cities in the world with Blue, his beloved black Lab, and even accidentally working for the mafia, it came together. Will your family fight over your business when you're dead? Will the kids of your customers fight over what you sold them when your customer is dead? If not, read the true and crazy story of how Dave Munson started a leather brand with one of the stronger cult followings in the world. He has sometimes been referred to as a real live Indiana Jones but with a wife and kids. In They'll Fight Over It When You're Dead, you'll discover: How to build a brand that people will love, trust and fight over when you're dead. A different way of thinking about why you do what you do. Why perseverance (and a good sense of humour) is the key to overcoming setbacks. Healthy ways to think about your failures. Saddleback Leather is more than a brand - it's a faith-based mission-driven company that puts people first. So jump right in and figure it out along the way - that's where the good times begin.
When Dave Munson set out to create the greatest leather bag in the world, he had no idea he would be creating one of the most respected and recognized leather brands in the world at the same time. From dodging hitmen in Mexico to getting launched into the air by a raging bull, living in one of the most dangerous cities in the world with Blue, his beloved black Lab, and even accidentally working for the mafia, it came together. Will your family fight over your business when you're dead? Will the kids of your customers fight over what you sold them when your customer is dead? If not, read the true and crazy story of how Dave Munson started a leather brand with one of the stronger cult followings in the world. He has sometimes been referred to as a real live Indiana Jones but with a wife and kids. In They'll Fight Over It When You're Dead, you'll discover: How to build a brand that people will love, trust and fight over when you're dead. A different way of thinking about why you do what you do. Why perseverance (and a good sense of humour) is the key to overcoming setbacks. Healthy ways to think about your failures. Saddleback Leather is more than a brand - it's a faith-based mission-driven company that puts people first. So jump right in and figure it out along the way - that's where the good times begin.