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Random House USA Inc Hardback English
Unlocking the Customer Value Chain
How Decoupling Drives Consumer Disruption
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A Harvard Business School professor reveals the pattern to disruption in an industry by startups like Zipcar or Airbnb that force established companies out of their status quo and describes what industry leaders can do to protect their brands.
A Harvard Business School professor reveals the pattern to disruption in an industry by startups like Zipcar or Airbnb that force established companies out of their status quo and describes what industry leaders can do to protect their brands.