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Dover Publications Inc. Paperback English
1923 Catalog Sears, Roebuck and Co.
The Thrift Book of a Nation
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Step back into the roaring twenties with the iconic American retailer Sears, Roebuck and Co. This facsimile of the rare 1923 "Thrift Book of a Nation" catalog embraces the thrift aesthetic — products of good value meeting practical needs — and offers a nostalgic look back at consumer goods during a nation's rising prosperity as it recovered from the devastation of World War I. By the early twentieth century, Sears was a household name, representing frugality and consumer interests. The catalog featured appliances, clothing, dry goods, guns, jewelry, housewares, toys, and even accessories for the latest technology: the automobile — gasoline engines, Model T fenders, and a garage to keep it in! A splendid sourcebook for antique collectors, historians, costume enthusiasts, and nostalgia lovers.
Step back into the roaring twenties with the iconic American retailer Sears, Roebuck and Co. This facsimile of the rare 1923 "Thrift Book of a Nation" catalog embraces the thrift aesthetic — products of good value meeting practical needs — and offers a nostalgic look back at consumer goods during a nation's rising prosperity as it recovered from the devastation of World War I. By the early twentieth century, Sears was a household name, representing frugality and consumer interests. The catalog featured appliances, clothing, dry goods, guns, jewelry, housewares, toys, and even accessories for the latest technology: the automobile — gasoline engines, Model T fenders, and a garage to keep it in! A splendid sourcebook for antique collectors, historians, costume enthusiasts, and nostalgia lovers.