<p><b>"Timely... a crucial foundation for building a more empathetic and informed society." - Daniel H. Pink</b><br><b><br>"An important book for those who want to understand... the increasingly complex world." - Arianna Huffington</b><br><b><br>How do we distinguish between fact and fiction in a post-truth world?</b><br><br>The rise of fake news and AI-generated deep fakes have created a crisis of trust, making it more difficult than ever to know when we are being misled.<br><br>Renowned social scientist Dan Ariely explores how the concept of misbelief can lead anyone to doubt established truth and embrace conspiracy theories. Drawing upon his first-hand experience of being the subject of disinformation, Ariely investigates the psychological drivers and motives behind irrational beliefs and what we do to counter them.<br><br>An urgent call-to-action, <i>Misbelief </i>uncovers how we can stem the tide of misbelief with an empathetic and tolerant approach and restore trust in society.</p>