Kogan Page Ltd Paperback English
Research Methods for Tourism, Hospitality, Leisure and Events
Methodologies, Metrics and Reporting
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A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events. Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations. This textbook includes:- Chapter summaries and learning outcomes to consolidate understanding- Reflective questions for self-assessment- Global real-world examples that demonstrate applied research in context- Glossary of key terms - Structured guidance on writing dissertations and final reportsWhether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.
A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events. Research Methods for Tourism, Hospitality, Leisure and Events is ideal for upper-level undergraduate and postgraduate students researching and writing their dissertations and final-year projects. Bridging foundational research theory with sector-specific application for hospitality, tourism and events settings, this textbook explores qualitative, quantitative and mixed-methods approaches, emphasizing their relevance to real-world contexts. Students will learn how to design robust studies, collect and interpret data effectively and write persuasive, evidence-based reports or dissertations. This textbook includes:- Chapter summaries and learning outcomes to consolidate understanding- Reflective questions for self-assessment- Global real-world examples that demonstrate applied research in context- Glossary of key terms - Structured guidance on writing dissertations and final reportsWhether preparing for a dissertation, an independent project or a future career in tourism and hospitality, Research Methods for Tourism, Hospitality, Leisure and Events equips students with the methodological tools and analytical skills to produce credible, high-impact research.