15% off 3+ Books - Use Code: BF15

Your cart

Your cart is empty


Explore our range of products

Cambridge University Press Paperback English

Creative Agency Unbound

By Maciej Karwowski

Regular price £18.00
Unit price
per

Cambridge University Press Paperback English

Creative Agency Unbound

By Maciej Karwowski

Regular price £18.00
Unit price
per
 
(0 in cart)
Apple Pay
Google Pay
Maestro
Mastercard
PayPal
Shop Pay
Visa

You may also like

  • This Element introduces the Creative Behavior as Agentic Action (CBAA) model, explaining four decision points: Can I do this creatively?, Should I do this creatively?, Will I do this creatively?, and How will I do this creatively? It is a foundational resource for the transformation of creative potential into creative action.
This Element introduces the Creative Behavior as Agentic Action (CBAA) model, explaining four decision points: Can I do this creatively?, Should I do this creatively?, Will I do this creatively?, and How will I do this creatively? It is a foundational resource for the transformation of creative potential into creative action.