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15% off

John Wiley and Sons Ltd Hardback English

Inspiration

Where the Best Ideas Come From

By Ap Dijksterhuis

Regular price £25.00 £21.25 Save 15%
Unit price
per
15% off

John Wiley and Sons Ltd Hardback English

Inspiration

Where the Best Ideas Come From

By Ap Dijksterhuis

Regular price £25.00 £21.25 Save 15%
Unit price
per
 
Dispatched tomorrow with Tracked Delivery, free over £15
Delivery expected between Tuesday, 7th October and Wednesday, 8th October
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  • Inspiration propels us. It’s the basis of every accomplishment. But the idea that it simply falls into your lap is a myth. Inspiration doesn’t come to us in a gust of wind, only to disappear into the mist again. You make it happen; it’s a reward for work that you’ve already done. The combination of perspiration and inspiration takes you to where you want to go. In this ode to what is perhaps the brain’s greatest achievement, Ap Dijksterhuis explains, with a storyteller’s verve, what inspiration is, why we have it, how it works and how to get it. Drawing upon on the most up-to-date research in neuroscience and psychology, he shows how inspiration stands in relation to creativity, motivation, curiosity and the overall functioning of the brain. Ultimately, inspiration is not a privilege granted to a talented few: everyone who chooses inspiration will benefit from it. Including you.
Inspiration propels us. It’s the basis of every accomplishment. But the idea that it simply falls into your lap is a myth. Inspiration doesn’t come to us in a gust of wind, only to disappear into the mist again. You make it happen; it’s a reward for work that you’ve already done. The combination of perspiration and inspiration takes you to where you want to go. In this ode to what is perhaps the brain’s greatest achievement, Ap Dijksterhuis explains, with a storyteller’s verve, what inspiration is, why we have it, how it works and how to get it. Drawing upon on the most up-to-date research in neuroscience and psychology, he shows how inspiration stands in relation to creativity, motivation, curiosity and the overall functioning of the brain. Ultimately, inspiration is not a privilege granted to a talented few: everyone who chooses inspiration will benefit from it. Including you.