Kogan Page Ltd Paperback English
10 Principles of Effective Social Media Marketing
Strategies to Guarantee Impact
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<p><b>WINNER:</b> <i>2025 Chanticleer International Book Awards, Harvey Chute Grand Prize Category Winner - Social Media</i><br><b><br>Want to know the essentials for creating social media posts that always make an impact?</b><br><br><b><i>The 10 Principles of Effective Social Media</i></b><i> <b>Marketing</b></i> is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert <b>Jon-Stephen Stansel</b>, this guide shows you how to build confidence, sharpen your skills, and create posts that consistently connect with your audience.<br><br>Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:<br><br>- Understand your tone of voice and use it consistently<br>- Create accessible, inclusive content that reaches more people<br>- Build and manage a social media team that works well together<br>- Respond with confidence during a social media crisis<br><br>With straightforward tips and timeless principles, <b><i>The 10 Principles of Effective Social Media Marketing</i> </b>gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.<br><br><b><i>Themes include:</i></b><i> social media essentials, tone of voice, accessibility, teamwork, crisis management</i></p>
<p><b>WINNER:</b> <i>2025 Chanticleer International Book Awards, Harvey Chute Grand Prize Category Winner - Social Media</i><br><b><br>Want to know the essentials for creating social media posts that always make an impact?</b><br><br><b><i>The 10 Principles of Effective Social Media</i></b><i> <b>Marketing</b></i> is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert <b>Jon-Stephen Stansel</b>, this guide shows you how to build confidence, sharpen your skills, and create posts that consistently connect with your audience.<br><br>Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:<br><br>- Understand your tone of voice and use it consistently<br>- Create accessible, inclusive content that reaches more people<br>- Build and manage a social media team that works well together<br>- Respond with confidence during a social media crisis<br><br>With straightforward tips and timeless principles, <b><i>The 10 Principles of Effective Social Media Marketing</i> </b>gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.<br><br><b><i>Themes include:</i></b><i> social media essentials, tone of voice, accessibility, teamwork, crisis management</i></p>