{"product_id":"10-principles-of-effective-social-media-marketing-jon-stephen-stansel-9781398621442","title":"10 Principles of Effective Social Media Marketing","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;WINNER:\u0026lt;\/b\u0026gt; \u0026lt;i\u0026gt;2025 Chanticleer International Book Awards, Harvey Chute Grand Prize Category Winner - Social Media\u0026lt;\/i\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;Want to know the essentials for creating social media posts that always make an impact?\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;The 10 Principles of Effective Social Media\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;\u0026lt;i\u0026gt; \u0026lt;b\u0026gt;Marketing\u0026lt;\/b\u0026gt;\u0026lt;\/i\u0026gt; is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert \u0026lt;b\u0026gt;Jon-Stephen Stansel\u0026lt;\/b\u0026gt;, this guide shows you how to build confidence, sharpen your skills, and create posts that consistently connect with your audience.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;- Understand your tone of voice and use it consistently\u0026lt;br\u0026gt;- Create accessible, inclusive content that reaches more people\u0026lt;br\u0026gt;- Build and manage a social media team that works well together\u0026lt;br\u0026gt;- Respond with confidence during a social media crisis\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;With straightforward tips and timeless principles, \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;The 10 Principles of Effective Social Media Marketing\u0026lt;\/i\u0026gt; \u0026lt;\/b\u0026gt;gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Themes include:\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt;\u0026lt;i\u0026gt; social media essentials, tone of voice, accessibility, teamwork, crisis management\u0026lt;\/i\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":50657275314464,"sku":"9781398621442","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781398621442.jpg?v=1785255445","url":"https:\/\/bookcorner.com\/products\/10-principles-of-effective-social-media-marketing-jon-stephen-stansel-9781398621442","provider":"The Book Corner","version":"1.0","type":"link"}