Kogan Page Ltd Paperback English
AI Strategy for Sales and Marketing
Connecting Marketing, Sales and Customer Experience
By Katie King
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In today's rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing and sales departments. Yet, many professionals struggle to effectively scale and strategize these technologies. This comprehensive guide presents a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth for senior marketing professionals and leaders. Grounded in the latest research and industry insights, it offers actionable strategies to create immediate value while building a foundation for future success. Key topics include, advanced personalization techniques, AI-driven upskilling for marketing teams, seamless omnichannel customer experiences and ethical AI implementation to foster consumer trust. This new edition includes new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, the introduction of the AI Playbook framework and updates to the ethical landscape globally. Featuring exclusive interviews with industry leaders and in-depth real-world examples from global powerhouses including L'Oreal, Mediahawk, Datacom, Salesforce and Singapore Bank UOB, this book provides a roadmap for AI adoption across various sectors and roles. Whether you're looking to optimize your current AI capabilities or embark on a transformative AI journey, AI Strategy for Sales and Marketing is your essential guide to harnessing the full potential of artificial intelligence in today's competitive business environment.
In today's rapidly evolving business landscape, AI and machine learning have become critical priorities for marketing and sales departments. Yet, many professionals struggle to effectively scale and strategize these technologies.
This comprehensive guide presents a cutting-edge framework for leveraging AI to enhance customer-centricity and drive sales growth for senior marketing professionals and leaders. Grounded in the latest research and industry insights, it offers actionable strategies to create immediate value while building a foundation for future success. Key topics include, advanced personalization techniques, AI-driven upskilling for marketing teams, seamless omnichannel customer experiences and ethical AI implementation to foster consumer trust.
This new edition includes new research illustrating the impact of AI in CX, actionable strategies to improve team productivity, the introduction of the AI Playbook framework and updates to the ethical landscape globally. Featuring exclusive interviews with industry leaders and in-depth real-world examples from global powerhouses including L'Oreal, Mediahawk, Datacom, Salesforce and Singapore Bank UOB, this book provides a roadmap for AI adoption across various sectors and roles.
Whether you're looking to optimize your current AI capabilities or embark on a transformative AI journey, AI Strategy for Sales and Marketing is your essential guide to harnessing the full potential of artificial intelligence in today's competitive business environment.