{"product_id":"alternative-for-the-masses-greg-prato-9780760398425","title":"Alternative for the Masses","description":"Get the definitive story of the ’90s alt-rock movement straight from the musicians and figures who lived it.\nNo period in the history of rock music offered such an abrupt shift in prevailing tastes as the 1990s. While just a short while before, radio and MTV were clamoring for hair metal bands, suddenly alt-rockers such as Jane’s Addiction, Nine Inch Nails, Faith No More, Primus, Smashing Pumpkins, and of course, Nirvana, brought a sea change not just in what the most popular bands sounded like, but also in fashion, politics, and seemingly all aspects of pop culture.\nIn Alternative for the Masses: The Oral History of the ’90s Alt-Rock Revolution, veteran music critic Greg Prato presents more than 60 new interviews conducted exclusively for the book—with an emphasis on the 1990–1995 peak period—including insights from renowned names like:\nIan MacKaye (Fugazi, Dischord Records)\nFrank Black (Pixies)\nCorey Glover (Living Colour)\nMoby (solo artist\/DJ)\nAl Jourgensen (Ministry)\nLes Claypool (Primus)\nKennedy (host of MTV’s Alternative Nation)\nMatt Pinfield (host of MTV’s 120 Minutes)\nButch Vig (producer of Nirvana’s Nevermind)\nTanya Donnelly (Belly, Breeders)\nFred Armisen (Portlandia, Saturday Night Live)\nPrato also includes excerpts from one of the last interviews with Steve Albini, arguably the period’s most influential recording engineer and producer, responsible for influential albums by the likes of Nirvana and PJ Harvey producer, among many others.\nPrato sets out his book in thematic chapters covering topics such as:\nThe Lollapalooza music festival\nThe impact of Nirvana\nAlt-rock’s many subgenres\nNotable producers of the period\nThe impact of women rockers\nMTV’s influence\nDrugs and addiction\nand much more!\nDo you long for the days when it seemed rock artists were all about daring to be different, speaking their minds, and shaking up the music industry? The last decade before the internet, downloads, and streaming took over music? Alternative for the Masses will take you back to that time when alt-rock truly promised something different.","brand":"Quarto Publishing Group USA Inc","offers":[{"title":"Default Title","offer_id":50855945732384,"sku":"9780760398425","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9780760398425.jpg?v=1781569630","url":"https:\/\/bookcorner.com\/products\/alternative-for-the-masses-greg-prato-9780760398425","provider":"The Book Corner","version":"1.0","type":"link"}