{"product_id":"an-introduction-to-k-pop-and-bts-joanne-miyang-cho-9783031988271","title":"An Introduction to K-Pop and BTS","description":"This Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences.   This book’s unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third  chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":50866065932576,"sku":"9783031988271","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9783031988271.jpg?v=1780923679","url":"https:\/\/bookcorner.com\/products\/an-introduction-to-k-pop-and-bts-joanne-miyang-cho-9783031988271","provider":"The Book Corner","version":"1.0","type":"link"}