{"product_id":"cold-start-problem-andrew-chen-9781847942791","title":"Cold Start Problem","description":"'A true Silicon Valley insider' Wired\nWhy do some products take off? And what can we learn from them?\nThe hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.\nNow, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.\n_\n'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch\n'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes","brand":"Cornerstone","offers":[{"title":"Default Title","offer_id":51958209413408,"sku":"9781847942791","price":10.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781847942791.jpg?v=1785176588","url":"https:\/\/bookcorner.com\/products\/cold-start-problem-andrew-chen-9781847942791","provider":"The Book Corner","version":"1.0","type":"link"}