Kogan Page Ltd Paperback English
Complete Copywriter
The Definitive Guide to Marketing with Words
By Alan Barker
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<p><b>Looking to write marketing copy that truly connects with your audience and stands out?</b><br><b><br><i>The Complete Copywriter</i></b> is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.<br><br>You'll learn how to: <br>- Learn how to understand your customers and tailor your messages<br>- Discover practical tips to keep your copy targeted, personal and conversational<br>- Know your way around writing for social media, press releases, landing pages and more<br>- Develop skills like creativity, empathy and adaptability in your writing<br>- Use real-world examples to see how great copy drives results<br><br>This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.<br><br><br><b><i>Themes include</i>: </b>Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills</p>
<p><b>Looking to write marketing copy that truly connects with your audience and stands out?</b><br><b><br><i>The Complete Copywriter</i></b> is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.<br><br>You'll learn how to: <br>- Learn how to understand your customers and tailor your messages<br>- Discover practical tips to keep your copy targeted, personal and conversational<br>- Know your way around writing for social media, press releases, landing pages and more<br>- Develop skills like creativity, empathy and adaptability in your writing<br>- Use real-world examples to see how great copy drives results<br><br>This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.<br><br><br><b><i>Themes include</i>: </b>Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills</p>