{"product_id":"complete-copywriter-alan-barker-9781398613539","title":"Complete Copywriter","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Looking to write marketing copy that truly connects with your audience and stands out?\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;The Complete Copywriter\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;You'll learn how to: \u0026lt;br\u0026gt;- Learn how to understand your customers and tailor      your messages\u0026lt;br\u0026gt;- Discover practical tips to keep your copy targeted,      personal and conversational\u0026lt;br\u0026gt;- Know your way around writing for social media,      press releases, landing pages and more\u0026lt;br\u0026gt;- Develop skills like creativity, empathy and      adaptability in your writing\u0026lt;br\u0026gt;- Use real-world examples to see how great copy      drives results\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Themes include\u0026lt;\/i\u0026gt;: \u0026lt;\/b\u0026gt;Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills\u0026lt;\/p\u0026gt;","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":50064327934240,"sku":"9781398613539","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781398613539.jpg?v=1785255569","url":"https:\/\/bookcorner.com\/products\/complete-copywriter-alan-barker-9781398613539","provider":"The Book Corner","version":"1.0","type":"link"}