{"product_id":"customer-engagement-strategy-joern-schlimm-9781398628298","title":"Customer Engagement Strategy","description":"\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;Deliver lasting customer value through data-led, technology-enhanced engagement strategies.\u0026lt;\/b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;b\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;Customer Engagement Strategy\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; by \u0026lt;b\u0026gt;Joern Schlimm\u0026lt;\/b\u0026gt; is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;You'll learn how to:\u0026lt;br\u0026gt;- Apply data-led frameworks to deliver consistent, high-value customer experiences \u0026lt;br\u0026gt;- Integrate AI, Web3 and immersive environments into measurable engagement strategies \u0026lt;br\u0026gt;- Use proven insights to govern innovation and mitigate technology adoption risks \u0026lt;br\u0026gt;- Lead transformation that connects business performance with customer outcomes \u0026lt;br\u0026gt;\u0026lt;br\u0026gt;Combining strategic foresight with actionable insights, \u0026lt;b\u0026gt;\u0026lt;i\u0026gt;Customer Engagement Strategy\u0026lt;\/i\u0026gt;\u0026lt;\/b\u0026gt; helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.\u0026lt;br\u0026gt;\u0026lt;br\u0026gt;\u0026lt;i\u0026gt;\u0026lt;b\u0026gt;Themes include:\u0026lt;\/b\u0026gt; digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership\u0026lt;\/i\u0026gt;\u0026lt;\/p\u0026gt;","brand":"Kogan Page Ltd","offers":[{"title":"Default Title","offer_id":52302893187360,"sku":"9781398628298","price":32.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781398628298_3057275.jpg?v=1788503765","url":"https:\/\/bookcorner.com\/products\/customer-engagement-strategy-joern-schlimm-9781398628298","provider":"The Book Corner","version":"1.0","type":"link"}