Kogan Page Ltd Paperback English
Ethical AI in Marketing
Aligning Growth, Responsibility and Customer Trust
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How can you harness AI in marketing while building trust and delivering lasting results?Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage. Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:- Develop AI strategies that align with brand values and long-term goals- Apply governance frameworks to ensure ethical and compliant practices- Leverage AI to deliver personalized experiences without compromising trust- Optimize adoption by balancing innovation with responsible oversightFrom navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape. Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building
How can you harness AI in marketing while building trust and delivering lasting results?Ethical AI in Marketing equips mid-career marketing professionals with the strategies, principles and tools to implement AI effectively and ethically. Whether you are launching your first AI initiative or optimizing existing programs, author Nicole Alexander provides a clear framework for developing innovative solutions that uphold brand integrity and drive competitive advantage. Drawing on real-world examples from Ally, OSF Healthcare, Adobe and Ipsos, it explores how organizations at different stages of AI maturity navigate privacy challenges, governance requirements and audience expectations. You will learn how to:- Develop AI strategies that align with brand values and long-term goals- Apply governance frameworks to ensure ethical and compliant practices- Leverage AI to deliver personalized experiences without compromising trust- Optimize adoption by balancing innovation with responsible oversightFrom navigating privacy considerations to developing governance frameworks, this book helps you apply AI with confidence, build credibility in your organization and advance your career impact in the evolving marketing landscape. Themes include: AI strategy, ethical marketing, governance, personalization, innovation, trust building