{"product_id":"from-the-ground-up-bree-johnson-9781923293953","title":"From the Ground Up","description":"\u003cp\u003eThe bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.\u003c\/p\u003e\n\u003cp\u003eThe only thing scarier than a new idea is an old one.\u003c\/p\u003e\n\u003cp\u003eJessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow \u0026amp; Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.\u003c\/p\u003e\n\u003cp\u003eWith a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1 billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.\u003c\/p\u003e\n\u003cp\u003eCurious? Time to risk it for the biscuit.\u003c\/p\u003e","brand":"Affirm Press","offers":[{"title":"Default Title","offer_id":67870549246240,"sku":"9781923293953","price":11.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781923293953_3113278.jpg?v=1792410338","url":"https:\/\/bookcorner.com\/products\/from-the-ground-up-bree-johnson-9781923293953","provider":"The Book Corner","version":"1.0","type":"link"}