{"product_id":"it-just-works-neil-west-9781035082001","title":"It Just Works","description":"Simplicity is Apple’s competitive advantage. It Just Works shows you how to make it yours.\nWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it’s a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.\nIn It Just Works, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from Steve Jobs to Tim Cook, and carried forward by John Ternus. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.\nThis book will show you how to:\nBuild effective solutions from the ground up.\nMake work simpler for you and your colleagues.\nRemove friction from products, processes and decisions.\nSolve problems that your customers don't even know they have.\nCommunicate simply, persuasively and quickly.\nStay focused and drive change.\nBased on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately – without permission or additional resources – to transform your output and your results.\n'This book suggests that the secret of Apple's success is hiding in plain sight: it is the relentless pursuit of simplicity. Perhaps it says something about most of the world's other large corporations that, while they yearn to replicate the end result, they find it altogether impossible to replicate the means' - Rory Sutherland, author of Alchemy","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":52297620521248,"sku":"9781035082001","price":18.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781035082001_3056495.jpg?v=1788418644","url":"https:\/\/bookcorner.com\/products\/it-just-works-neil-west-9781035082001","provider":"The Book Corner","version":"1.0","type":"link"}