{"product_id":"lyd-kilpailuetusi-ksikirja-strategian-ja-brndin-kehittmiseen-markku-vierula-9783031716621","title":"Löydä Kilpailuetusi ? Käsikirja Strategian Ja Brändin Kehittämiseen","description":"Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. \nCompetitive advantages are created only by thinking in new way. By thinking what has not been thought.","brand":"Springer International Publishing AG","offers":[{"title":"Default Title","offer_id":50085338612000,"sku":"9783031716621","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9783031716621.jpg?v=1785357415","url":"https:\/\/bookcorner.com\/products\/lyd-kilpailuetusi-ksikirja-strategian-ja-brndin-kehittmiseen-markku-vierula-9783031716621","provider":"The Book Corner","version":"1.0","type":"link"}