{"product_id":"nice-is-not-a-biscuit-peter-mead-9780715655092","title":"Nice is Not a Biscuit","description":"100 lessons from one of Britain's most successful businessmenYou must know businesses or leaders that seem to have it all – loyalty and success in equal measure. Do you aspire to the same, but worry that ‘nice guys finish last’?In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime’s thought about the right way to do business. His 100 entertaining lessons include:How to be a boss and a human being at the same timeWhy trust in your brand is so preciousHow to gain a share of both heads and heartsNice is not patting people on the head. It’s every person respecting every other person. Do that and you create a great business. It’s a credo for life.","brand":"Duckworth Books","offers":[{"title":"Default Title","offer_id":51063545757984,"sku":"9780715655092","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9780715655092.jpg?v=1781130082","url":"https:\/\/bookcorner.com\/products\/nice-is-not-a-biscuit-peter-mead-9780715655092","provider":"The Book Corner","version":"1.0","type":"link"}