{"product_id":"palace-product-descriptions-lev-tanju-9781838665845","title":"Palace Product Descriptions","description":"98%\n EVERY GOOD DESCRIPTION\n PALACE HAVE EVER DONE\n IN ONE ROWDY HARDBACK\n 2% SOME RUBBISH ONES ALSO\n Phaidon presentsPalace Product Descriptions: The Selected Archive, the official printed archive of Palace Skateboard's online product descriptions. Since their debut in 2013, Palace's unconventional descriptors - which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.\n Authored by Palace co-founder, Lev Tanju, whose inimitable style essentially tore up the copywriting rulebook, the descriptions are full of humour, pathos, social commentary and unabashed opinion. Eschewing practical details, instead a jacket is described as:\n TRENDSETTER\n DON'T THINK SO MATE\n YOU LOOK LIKE YOU MOONWALKED THROUGH TOPSHOP\n WITH YOUR EYES CLOSED\n COVERED IN GLUE\n Collected here for the first time and printed as they appear online - a few lines set in all caps, formatted as a series of bullet points – the more than 3,000 descriptions are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace's archive.\n At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.","brand":"Phaidon Press Ltd","offers":[{"title":"Default Title","offer_id":50331833303328,"sku":"9781838665845","price":34.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781838665845.jpg?v=1781098291","url":"https:\/\/bookcorner.com\/products\/palace-product-descriptions-lev-tanju-9781838665845","provider":"The Book Corner","version":"1.0","type":"link"}