{"product_id":"power-of-ignorance-dave-trott-9780857198358","title":"Power of Ignorance","description":"The wise man knows he doesn't know.\nThe fool doesn't know he doesn't know.\"\nLao Tzu\n\"In the West they only respect experts.\nBut the expert mind is the closed mind.\"\nShunryu Suzuki\nWhat's the most important step in fixing a puncture?\nIt isn't jacking up the car, or taking the wheel off, or finding the puncture.\nThere's something more fundamental than any of those.\nSomething without which you can't even begin to fix a puncture. The most important step is finding out you've got a puncture. Without that you can't do anything.\nInstead of saying, \"It's just a bit bumpy, must be the road,\" and carrying on, you must acknowledge that something has changed and you don't know what that is.\nIf you don't admit you don't know what's happening, you can never find out.\nIf you don't find out, you can never change it.\nThe most important step, always, is admitting you don't know.\nThat's the power of ignorance.\nIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world. \nWith his trademark wit, wisdom and critical eye, he shows how great problem solvers and creative thinkers are those who are not afraid to say \"I don't know.","brand":"Harriman House Publishing","offers":[{"title":"Default Title","offer_id":50472295006496,"sku":"9780857198358","price":12.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9780857198358.jpg?v=1785272776","url":"https:\/\/bookcorner.com\/products\/power-of-ignorance-dave-trott-9780857198358","provider":"The Book Corner","version":"1.0","type":"link"}