Taylor & Francis Ltd Paperback English
Qualitative Marketing Research
Understanding Consumer Behaviour
Product description
This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.
Specifications
| Product ID / ISBN / EAN | 9781041031147 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 24 Feb 2026 |
| Number of Pages | 290 |
| Width | 24.5 cm |
| Height | 17.3 cm |
| Depth | 2.0 cm |