Taylor & Francis Ltd Paperback English
Reasserting the Disney Brand in the Streaming Era
A Critical Examination of Disney+
Product description
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.
Specifications
| Product ID / ISBN / EAN | 9781032428673 |
|---|---|
| Publisher | Taylor & Francis Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 7 Oct 2024 |
| Number of Pages | 140 |
| Width | 23.4 cm |
| Height | 15.5 cm |
| Depth | 1.5 cm |