{"product_id":"run-with-foxes-paul-dervan-9780857197726","title":"Run with Foxes","description":"Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't.\nHe’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.\nRun With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.\nThe fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.\nBreaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.","brand":"Harriman House Publishing","offers":[{"title":"Default Title","offer_id":51390543528224,"sku":"9780857197726","price":12.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9780857197726.jpg?v=1780867542","url":"https:\/\/bookcorner.com\/products\/run-with-foxes-paul-dervan-9780857197726","provider":"The Book Corner","version":"1.0","type":"link"}