{"product_id":"selling-the-invisible-harry-beckwith-9780446672313","title":"Selling The Invisible","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\nGreatness May Get You Nowhere \nFocus Groups Don'ts \nThe More You Say, the Less People Hear \u0026amp; \nSeeing the Forest Around the Falling Trees.","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":51556496081184,"sku":"9780446672313","price":13.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9780446672313.jpg?v=1780769615","url":"https:\/\/bookcorner.com\/products\/selling-the-invisible-harry-beckwith-9780446672313","provider":"The Book Corner","version":"1.0","type":"link"}