{"product_id":"surviving-a-startup-steven-s-hoffman-9781400223190","title":"Surviving a Startup","description":"Steve Hoffman, CEO of Founders Space, prepares entrepreneurs to avoid mistakes, overcome obstacles, and master the skills necessary to make the right choices along their path to success.\nThe fact is, over 90 percent of all new startups fail. Every entrepreneur must face this harsh reality and learn to master it if they hope to survive and wind up on top.\nIn Surviving a Startup, Hoffman brings readers on a wild ride, sharing with them the tumultuous journey of launching a venture-funded startup and revealing what it takes to make it.\nIn this one-of-a-kind guide, you will learn:\nA deep analysis and insights into the major challenges every entrepreneur faces when launching a business.\nHow to make the best possible decisions and deal with crisis situations.\nStrategies for raising capital and growing a business, even when it seems impossible.\nSecrets on how to manage difficult employees, demonstrate leadership, and overcome disasters.\nEssential traits that enable startup founders to survive and succeed.\nThe best way to develop innovative products, conduct guerilla marketing campaigns, obtain PR, and outmaneuver competitors.\nHow to recruit the best talent, manage highly efficient teams, and motivate employees, even with little to no money.\nThe steps necessary to transform an idea into a robust, rapidly growing business.\nAs the captain of one of the world's leading startup incubators and accelerators, Steve knows what it's like to be on the front lines, how tough it can get when the battle turns against the entrepreneur, and what it takes to taste victory and overcome seemingly impossible odds. Surviving a Startup is a must read for entrepreneurs considering taking the best first steps for a new venture.","brand":"HarperCollins Focus","offers":[{"title":"Default Title","offer_id":51265413710112,"sku":"9781400223190","price":16.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781400223190.jpg?v=1780861017","url":"https:\/\/bookcorner.com\/products\/surviving-a-startup-steven-s-hoffman-9781400223190","provider":"The Book Corner","version":"1.0","type":"link"}