Product description
<p><b>Discover the teachings and insights from the world's leading marketing courses with </b><i><b>The 30 Day MBA in Marketing.</b> </i><br><br>From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success.<br><br>With its comprehensive insights and accessible guidance, <i><b>The 30 Day MBA in Marketing</b> </i>is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.<br><br>About the 30 Day MBA Series...<br>MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.</p>
Specifications
| Product ID / ISBN / EAN | 9781398611009 |
|---|---|
| Publisher | Kogan Page Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 May 2023 |
| Number of Pages | 280 |
| Width | 15.6 cm |
| Height | 23.4 cm |
| Depth | 1.6 cm |