{"product_id":"the-brand-new-future-bob-sheard-9781917391283","title":"The Brand New Future","description":"Today’s consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. \n This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.","brand":"LID Publishing","offers":[{"title":"Default Title","offer_id":51313578836256,"sku":"9781917391283","price":11.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781917391283_2448208.jpg?v=1772910403","url":"https:\/\/bookcorner.com\/products\/the-brand-new-future-bob-sheard-9781917391283","provider":"The Book Corner","version":"1.0","type":"link"}