{"product_id":"the-challenger-sale-matthew-dixon-9780670922857","title":"The Challenger Sale","description":"\u003cp\u003e\u003cstrong\u003eThe international bestseller: over half a million copies sold\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!\u003c\/p\u003e\n\u003cp\u003eWhat's the secret to sales success?\u003c\/p\u003e\n\u003cp\u003eIf you're like most business leaders, you'd say it's fundamentally about relationships — and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.\u003c\/p\u003e\n\u003cp\u003eTheir conclusion? The best salespeople don't just build relationships with customers. They challenge them.\u003c\/p\u003e\n\u003cp\u003eAny sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\"If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!\" — Amazon Reader Review\u003c\/p\u003e\n\u003cp\u003e\"Read it, think about it, implement it. You, and your organization, will be glad you did\" — Professor Neil Rackham, author of \u003cem\u003eSPIN Selling\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":49483266851104,"sku":"9780670922857","price":14.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9780670922857_573428.jpg?v=1793182202","url":"https:\/\/bookcorner.com\/products\/the-challenger-sale-matthew-dixon-9780670922857","provider":"The Book Corner","version":"1.0","type":"link"}