{"product_id":"the-creative-economy-john-howkins-9780141977034","title":"The Creative Economy","description":"Creativity is the fastest growing business in the world.\nCompanies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? \nIn this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include:\nInvent yourself. Be unique.\nOwn your ideas. Understand copyright, patents and IP laws. \nTreat the virtual as real, and vice versa.\nLearn endlessly: borrow, reinvent and recycle.\nKnow when to break the rules.\nWhether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":52293067505952,"sku":"9780141977034","price":11.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9780141977034_90728.jpg?v=1788342585","url":"https:\/\/bookcorner.com\/products\/the-creative-economy-john-howkins-9780141977034","provider":"The Book Corner","version":"1.0","type":"link"}