{"product_id":"the-four-competitive-business-drivers-jorge-s-9781637429167","title":"The Four Competitive Business Drivers","description":"Sometimes management books achieve a clear-cut distinction between strategy and tactics.\nSeldom they include the business model as a third competitiveness driver.\nAnd never so far, has the theory of business been considered as a fourth required performance vector, different from all other three.\nHowever, organizational optimization requires all four: the why, where, what and how.\nThe theory of business (Drucker) is the why the company makes sense. The reality assumptions the organization is grounded upon. What it is paid for.\nThe business model (Porter) is the what: the basic pillars of a firm's organization. How it transforms client satisfaction into value for itself.\nStrategy (Joffre) is the where: the choice of 1) geographical areas; 2) industries; and 3) (within them of) segments.\nAnd tactics is the how, respecting to the nine functional areas from marketing (Kotler) to human resources; to how to advertise; how to motivate; etc.\nFour inferences follow:\nAll four drivers are necessary conditions, none sufficient;\nThey interrelate, some impacting on others;\nThey must fit reinforcing each other; and\nThey should be periodically reviewed (under a sequence of steps).\nThis is illustrated by the book's detailed examples of e.g. Nike, Dollar Shave Club, Spotify, SpaceX, Vendôme, Sears, IBM, Apple Music, McDonald's, Marks \u0026amp; Spencer, Canva, SolarCity, Farfetch, etc.\nThe fundamental message is that neglect of any of the four drivers brings efficiency (doing things right – the Phronesis of Aristotle) at the cost of lower effectiveness (doing the right things – the Chokhmah of Solomon).\nWith more and more resources producing less and less, underperformance will follow.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51161388089632,"sku":"9781637429167","price":25.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781637429167.jpg?v=1781384988","url":"https:\/\/bookcorner.com\/products\/the-four-competitive-business-drivers-jorge-s-9781637429167","provider":"The Book Corner","version":"1.0","type":"link"}