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15% off

John Wiley & Sons Inc Hardback English

The Glory of Giving Everything

The Taylor Swift Business Model

By Crystal Haryanto

Regular price £19.00 £16.15 Save 15%
Unit price
per
15% off

John Wiley & Sons Inc Hardback English

The Glory of Giving Everything

The Taylor Swift Business Model

By Crystal Haryanto

Regular price £19.00 £16.15 Save 15%
Unit price
per
 
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Product description

Unlock the secrets to business success with the powerhouse strategies of Taylor Swift In The Glory of Giving Everything: The Taylor Swift Business Model, author Crystal Haryanto delves into the extraordinary business dynamics behind Taylor Swift's career. This book addresses how Swift has not only revolutionized the music industry but has also created a sustainable brand that resonates deeply with fans. Haryanto provides valuable insights on leveraging personal branding, fan engagement, and innovative marketing in today's competitive landscape. Packed with timeless lessons, this book outlines how Swift's unique approach to her audience turns fans into avid consumers, making them an integral part of her success. Readers will discover the intricacies of strategic networking and collaboration through a fascinating analysis of Swift's career. In the book: Discover how personal branding can be adapted to different marketsLearn the importance of viewing customers as stakeholders in your businessExplore effective strategies for maximizing viral marketing and merchandising The Glory of Giving Everything is designed for entrepreneurs, marketers, and fans alike who want to glean insights from one of the most iconic figures in modern entertainment. Whether you're a lifelong Swiftie or new to her world, this book will inspire you to elevate your own business strategies and embrace the artistry of entrepreneurship.

Specifications

Product ID / ISBN / EAN 9781394331444
Publisher John Wiley & Sons Inc
Format Hardback
Condition New
Language English
Publication Date 10 Jul 2025
Number of Pages 240
Width 16.2 cm
Height 23.6 cm
Depth 2.2 cm