{"product_id":"the-hype-handbook-12-indispensable-success-secrets-from-the-worlds-greatest-propagandists-self-promoters-cult-leaders-mischief-makers-and-boundary-breakers-michael-schein-9781260470130","title":"The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers","description":"Master the art and science of using shameless propaganda for personal and social good. \nInfluencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.\nImagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. \nIn The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:\nAttract attention from people that matter\nCreate a community of acolytes to further your cause\nCreate an atmosphere of curiosity and intrigue\nSell your message with the skill of a master\nCreate a step-by-step “manifesto”\nCiting the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk.\nWhatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":51319243964704,"sku":"9781260470130","price":17.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781260470130.jpg?v=1780865055","url":"https:\/\/bookcorner.com\/products\/the-hype-handbook-12-indispensable-success-secrets-from-the-worlds-greatest-propagandists-self-promoters-cult-leaders-mischief-makers-and-boundary-breakers-michael-schein-9781260470130","provider":"The Book Corner","version":"1.0","type":"link"}