{"product_id":"the-new-marketing-playbook-ritchie-mehta-9781292373805","title":"The New Marketing Playbook","description":"We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal' life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynami","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":51259124547872,"sku":"9781292373805","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781292373805_1143201.jpg?v=1794155688","url":"https:\/\/bookcorner.com\/products\/the-new-marketing-playbook-ritchie-mehta-9781292373805","provider":"The Book Corner","version":"1.0","type":"link"}