{"product_id":"the-pocket-universal-principles-of-branding-mark-kingsley-9780760393826","title":"The Pocket Universal Principles of Branding","description":"This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.\n*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*\nRichly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.\nFeatured principles are as diverse as:\nAuthenticity\nSocial Responsibility\nWorld Building\nGatekeepers\nRituals and routine\nEach principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.\nThe titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.","brand":"Quarto Publishing Group USA Inc","offers":[{"title":"Default Title","offer_id":50274644721952,"sku":"9780760393826","price":11.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9780760393826.jpg?v=1780762092","url":"https:\/\/bookcorner.com\/products\/the-pocket-universal-principles-of-branding-mark-kingsley-9780760393826","provider":"The Book Corner","version":"1.0","type":"link"}