{"product_id":"the-ultimate-sales-letter-4th-edition-dan-s-kennedy-9781440511417","title":"The Ultimate Sales Letter, 4th Edition","description":"Write Well to Sell Big!\nIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.\nAmong other things, he provides:\nCompletely updated text and examples\nGreat headline formulas\nNew exercises to spark creativity\nThe best way to use graphics\nKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.","brand":"Adams Media Corporation","offers":[{"title":"Default Title","offer_id":51515155710240,"sku":"9781440511417","price":8.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/2812\/7264\/files\/9781440511417.jpg?v=1780856142","url":"https:\/\/bookcorner.com\/products\/the-ultimate-sales-letter-4th-edition-dan-s-kennedy-9781440511417","provider":"The Book Corner","version":"1.0","type":"link"}