Your cart

Your cart is empty


Explore our range of products

15% off

Simon & Schuster Ltd Paperback English

Total Competition

Lessons in Strategy from Formula One

By Adam Parr

Regular price £10.99 £9.34 Save 15%
Unit price
per
15% off

Simon & Schuster Ltd Paperback English

Total Competition

Lessons in Strategy from Formula One

By Adam Parr

Regular price £10.99 £9.34 Save 15%
Unit price
per
 
(0 in cart)
Apple Pay
Google Pay
Maestro
Mastercard
PayPal
Shop Pay
Visa

You may also like

Product description

'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.

Specifications

Product ID / ISBN / EAN 9781471162381
Publisher Simon & Schuster Ltd
Format Paperback
Condition New
Language English
Publication Date 29 Jun 2017
Number of Pages 336
Width 19.7 cm
Height 13.2 cm
Depth 2.3 cm