Product description
Through theory and data-driven techniques this postgraduate textbook will help advanced students turn their marketing data into practical insights.
Specifications
| Product ID / ISBN / EAN | 9781398622869 |
|---|---|
| Publisher | Kogan Page Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 Mar 2026 |
| Number of Pages | 216 |
| Width | 17.1 cm |
| Height | 23.9 cm |
| Depth | 1.6 cm |