Kogan Page Ltd Paperback English
Applied Consumer Psychology
How to use psychological insights in marketing
Product description
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
Specifications
| Product ID / ISBN / EAN | 9781398620797 |
|---|---|
| Publisher | Kogan Page Ltd |
| Format | Paperback |
| Condition | New |
| Language | English |
| Publication Date | 3 Dec 2025 |
| Number of Pages | 432 |
| Width | 24.0 cm |
| Height | 17.0 cm |
| Depth | 2.7 cm |