Oxford University Press Australia Hardback English
Better Brand Health
Measures and Metrics for a How Brands Grow World
Product description
Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.
Specifications
| Product ID / ISBN / EAN | 9780190340902 |
|---|---|
| Publisher | Oxford University Press Australia |
| Format | Hardback |
| Condition | New |
| Language | English |
| Publication Date | 26 Jan 2023 |
| Number of Pages | 256 |
| Width | 16.3 cm |
| Height | 23.6 cm |
| Depth | 2.1 cm |