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Kogan Page Ltd Paperback English

Brand Desire

Spark Customer Interest Using Emotional Insights

By Kevin Perlmutter

Regular price £32.99
Unit price
per

Kogan Page Ltd Paperback English

Brand Desire

Spark Customer Interest Using Emotional Insights

By Kevin Perlmutter

Regular price £32.99
Unit price
per
 
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Product description

Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.

Specifications

Product ID / ISBN / EAN 9781398621046
Publisher Kogan Page Ltd
Format Paperback
Condition New
Language English
Publication Date 3 Jul 2025
Number of Pages 264
Width 23.5 cm
Height 15.6 cm
Depth 1.6 cm