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Fractured France

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Kogan Page Ltd Paperback English

Brand Global, Adapt Local

How to Build Brand Value Across Cultures

By Katherine Melchior Ray

Regular price £29.99
Unit price
per

Kogan Page Ltd Paperback English

Brand Global, Adapt Local

How to Build Brand Value Across Cultures

By Katherine Melchior Ray

Regular price £29.99
Unit price
per
 
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Product description

Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.

Specifications

Product ID / ISBN / EAN 9781398619715
Publisher Kogan Page Ltd
Format Paperback
Condition New
Language English
Publication Date 3 Jun 2025
Number of Pages 296
Width 15.6 cm
Height 23.4 cm
Depth 1.7 cm